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FTC Busts Mars Over Outrageous Eukanuba Dog Food Claim: That it Can Extend Dogs’ Lives by 30%
MARS PETCARE IN THE DOGHOUSE FOR BULLSHIT CLAIMS ABOUT EUKANUBA The Federal Trade Commission announced today a groundbreaking charge against Mars PetCare for lying to consumers. According to Mars Petcare false advertising campaign, its Eukanuba brand dog food could extend dogs’ lives by 30%. But the FTC alleges that Mars made misleading representations, in other words, they flat out lied…
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False + Misleading Claims Rampant in Pet Food Industry; Phony Human-Grade Claims Glut the Market
When a consumer asked me to help her find a human edible dog food, I said, “Sure! No problem!” But, after spending days – making phone calls, writing emails, speaking to pet food company owners, industry insiders, government officials – I found that all of the companies she asked me to look into were making false and misleading claims. All…
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What is a “Feed Grade” Pet Food? How Does it Differ From a “Human Grade” pet food? The Answer Will Shock You
What does “feed grade” mean? It’s not something most people think about when buying pet food. But probably the most important thing to know when choosing pet food is the difference between human-grade and feed-grade. Did you know that more than 95% of pet food is feed-grade? When you finish reading this article, you’ll know what it is and why…
